The mixed martial arts community is coming together to support the family of Jeff Brady, a respected professional known for his behind-the-scenes work with organizations like PFL and Bellator. Brady tragically passed away on July 5th, not due to circumstances related to the sport he served, but while performing an act of extraordinary heroism: saving two young lives from drowning.
A Sacrifice Near the Colorado River
Jeff Brady`s final moments were spent in self-sacrifice. While spending time near the Colorado River, specifically in the vicinity of the Hidden Shores Resort near Yuma, Arizona, his girlfriend`s two nephews, aged 10 and 12, found themselves in a perilous situation, caught by a strong current. The 51-year-old Brady immediately entered the water, managing to rescue the children from the powerful undertow. Tragically, in the process of ensuring their safety, he lost his own life.
Within the operational side of the MMA world, Jeff Brady was recognized for his role as a marketing and merchandising consultant. His career involved contributions to several prominent combat sports promotions, including tenures with Bellator, the Professional Fighters League (PFL), and work related to Cage Warriors` events in the United States. He was a familiar figure to many involved in the logistical and promotional aspects of the sport.
Community Rallies: Dana White Among Hundreds Offering Support
The sudden and heroic passing of Jeff Brady has left his family facing immense emotional grief and significant financial challenges. To provide assistance during this difficult time, a GoFundMe campaign was established by his loved ones. According to the details shared on the fundraising page, the immediate needs include covering funeral and memorial expenses, as well as providing support for daily living costs for his girlfriend, Elen, and his 84-year-old blind father.
Brady and Elen had recently relocated to Arizona specifically to provide care for his aging father, with Elen leaving her job in San Diego to become the full-time caregiver. The financial burden on the family, particularly on Jeff`s twin brother, Greg, who is reportedly supporting two grieving households, is substantial. The GoFundMe page serves as a vital source of aid for them.
The call for support has resonated deeply within the MMA community and beyond. The campaign, which set an initial goal of $50,000, has seen an outpouring of donations from hundreds of individuals. A notable contribution came from UFC President Dana White, who donated a substantial $10,000. This significant sum, currently listed as the top donation, highlights the solidarity present even among rival promotions and demonstrates the respect for Brady and the impact of his heroic act. The collective effort of countless donors underscores the community`s desire to ease the family`s hardship.
Jeff Brady has been posthumously honored by his family and friends as a man who “died a hero.” As noted on the fundraising page, he also “lived as one too.” His sacrifice serves as a somber reminder of the unpredictable nature of life and the depths of human courage. The response from the MMA world, exemplified by Dana White`s prominent donation and the numerous contributions from others, provides tangible support and a clear message to Brady`s family that they are not alone in their grief.
